Write the Future: How to Share Your Vision and Build Your Brand by Writing a Book in Under 30 Days by Schenker Jason

Author:Schenker, Jason [Schenker, Jason]
Language: eng
Format: epub
Publisher: Prestige Professional Publishing, LLC
Published: 2020-06-24T16:00:00+00:00

CHAPTER 12

THE USE OF ANECDOTES

Even though you may be writing a book about business, technology, or management topics, you can still make the book as personal as you’d like. This is a choice you’ll have to make. But there is nothing wrong with using anecdotes and telling stories, even if you’re writing a nonfiction book.

In fact, people love anecdotes and stories. They make books more relatable, and they can make the subject more tangible and real. Plus, leaders sharing their visions should be good at telling stories that resonate with others.

But these stories need to be authentic.

All that glitters is not gold. But if you’re in the gold business, what you have that glitters most certainly better be gold!

And it’s the same in every business—and for every author.

If you’re trying to project yourself as a leader by writing a book—if you’re building your leadership visibility and sharing your vision—then whatever you are projecting needs to be genuine. It needs to come from you.

What do I mean by that?

Well, the book you write doesn’t need to be copy edited, proofed, or formatted by you. That’s all work that your team can do.

But the ideas, the stories, and the words need to be yours.

If the stories aren’t real, if they aren’t authentic, you’ll eventually be found out—and it’ll hurt when that bubble bursts.

When you’re giving a speech or writing an article, you can’t hide behind fluff. Leadership and books are about sharing who you are and what you’ve learned with others—to help them. It’s a way that you can connect with other people!

And that’s true whether you plan to write social media posts, articles, or books. Or if you plan to give speeches to build your visibility as a leader.

No matter what your mode of communicating your vision, you need to connect with people. And one of the best ways you can start doing that is by making a list of your most important experiences—your most valuable professional or personal insights.

For example, when I talk or write about risk, I share a story about the time I ran with the bulls in Pamplona, Spain.

I even wrote extensively about this in my bestselling book Recession-Proof .

When I talk about the importance of work-life balance, I share a story about the time I was lying in a hospital bed hooked up to an IV drip while making PowerPoint slides on my laptop.

These are some of my stories—some of the best stories I have.

And when you write your book and share the best you have—your stories, your insights, your mistakes, and your pains—you can help others.

These are core parts of authenticity.

But if you pull from an inauthentic place, people will see that the gold you are trying to sell is just fool’s gold. Then, instead of being seen as a leader, you may end up paying a professional price.

Share your stories. Share your insights. Own your pain and your successes. And put them all in your book.

But leave what isn’t yours on the cutting room floor.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.